GuildCafe: Social Network for MMO Gamers

GamaSutra has a question-and-answer session with Jon Radoff of GuildCafe, a new social network for MMO Gamers. Radoff, an industry veteran who co-designed the 1992 MMORPG Legends of Future Past, says his new venture represents an important evolutionary step forward in online gaming. Here’s an excerpt on Radoff’s view of the current industry climate:

“I think that the computer game industry and the MMORPG industry in particular are in need of more than gameplay and content innovation. Right now, the MMORPG market is nearly winner-takes-all, with only a couple of companies at the top dominating the market for active subscriptions. The idea of the GuildCafe.com website was borne out of the realization that expanding the MMOG market would require innovation in terms of business strategies.

For more, read the article or check out GuildCafe, which offers free clan and guild hosting services.

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