Guild Launch has created a full featured guild hosting application for the MMORPG gaming industry for games such as World of Warcraft, Guild Wars, City of Heros, EverQuest, and for games that are in still development such as Age of Conan, Lord of the Rings Online , and the highly anticipated WarHammer Online. Guild Launch says it is is taking the best of the social networking features and building them into its guild hosting application. “Guild hosting should offer more, it should be feature rich and grow with the needs of it’s users and the needs of individual game niches,” said Guild Launch founder Stephen Johnston. “Being stagnant is a disservice to your community and leaves you out of touch with the needs of gamers.”
In addition to basic guild features like guild forums, guild roster, calendar, file library, and news they have created a selection of widgets to add usefulness to the guild site. Widgets are small informational snap shots into the larger features. They have also created larger features lie a custom built dkp system called “Rapid Raid.” Guild Launch motes that whiule there are many DKP systems on the market, Rapid Raid anticipates information needed by users and pre-fills forms and shares data through out the site.

“I think that the computer game industry and the MMORPG industry in particular are in need of more than gameplay and content innovation. Right now, the MMORPG market is nearly winner-takes-all, with only a couple of companies at the top dominating the market for active subscriptions. The idea of the GuildCafe.com website was borne out of the realization that expanding the MMOG market would require innovation in terms of business strategies.

For more, read the article or check out GuildCafe, which offers free clan and guild hosting services.

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